How to Build a Roofing Referral Program with Property Managers
| Building a Strong Roofing Referral Program with Property Managers and Real Estate AgentsReferrals are the gold standard of leads—warm, ready-to-buy, and already primed to trust you. Tapping into a roofing referral program can create a steady stream of opportunities for contractors looking to grow in smart, sustainable ways.When you build partnerships with property managers and real estate agents, you're building long-term business relationships. These partners are often the first to hear about roofing issues and are trusted by property owners to recommend solutions. In this post, we'll walk through how to build a referral system that works, so you can make the most of it. Let's dig into it.Understand What Property Managers and Agents NeedIf you want consistent referrals, start by understanding their world. Property managers care about quick response times, minimal disruption, and reliable follow-through. Real estate agents want smooth inspections and quality work that boosts curb appeal or speeds up closings. Tailoring your service to fit their needs builds trust, and that trust builds your roofing referral program.Define a Clear and Simple Referral ProgramDon’t overcomplicate things. A good roofing affiliate program should clearly explain:Who qualifies for rewardsWhat kind of reward they’ll get (flat fee, percentage, gift card, etc.)When and how they’ll receive it Put your terms in writing and treat it like a real roofing agreement. This builds confidence and keeps everything professional.Offer Value Beyond the Roofing JobWant to stand out? Offer added value. Give quick roofing estimates for their listings. Offer free inspections or seasonal roofing maintenance plans. Educate them about common signs of roof failure so they can speak confidently with their clients. These small gestures show you’re invested in the long game.Use Branded Marketing Materials and Leave-BehindsMake it easy for partners to promote you. Create a branded referral card, a one-sheet with FAQs, or even a QR code that leads to your contact form. When they hand over your name, they should feel proud of the recommendation and confident that it reflects well on them.Build Relationships with Regular Check-InsStaying top-of-mind takes effort. Don’t just call when you want something. Check in, offer help, and stay engaged. A short monthly email or quick drop-in can go a long way. Attend local events, offer to co-host a workshop, or connect at a roofing convention. These personal touches keep the relationship strong.Turn Referrals Into Revenue—The Smart WayThe best contractors know that growth isn’t just about more roofing bids—it’s about better relationships. But where to start? At RoofCON, we understand how powerful a strong network can be. That’s why we offer education, tools, and opportunities to help roofers thrive in the commercial roofing business and beyond.Let’s help you build a referral machine that works.CONTACT OUR TEAM | |