When it comes to keeping your commercial roofing business stable and growing, one-off jobs aren't enough. That's where a solid commercial roof maintenance plan steps in. These plans offer long-term value to building owners while creating predictable, recurring income for you.

They help clients avoid surprise repairs and stretch the life of their roofs while helping you build trust, lock in repeat business, and fill your schedule year-round. The key is creating a roof maintenance plan that works for both sides and learning how to sell it well. Let's explore what goes into a great plan, how to price it right, and how to present it so it sells.

Why Roof Maintenance Plans Are a Win-Win

A roof maintenance program isn't just good service—it's good business.

• Building owners get peace of mind, fewer emergencies, and longer-lasting roofs.
• Roofers get steady income, better customer retention, and more upsell opportunities.

With fewer callbacks and better forecasting, it supports stronger roofing production management, making the operation more efficient.

What Should Be Included in a Commercial Roof Maintenance Plan

A smart roof maintenance plan sets clear expectations. Here's what to offer:

• Scheduled inspections (semi-annual or quarterly)
• Debris removal and drainage checks
• Flashing and sealant inspections
• Minor repairs and adjustments
• Detailed reports with photos and recommendations
• Emergency service priority

You can always tailor your roofing maintenance plans based on building size, type, or material.

How to Price Maintenance Plans Profitably

It’s easy to undercharge just to close the deal. But your commercial roof maintenance plan needs to be profitable. Consider:

• Labor and material costs
• Time on site and travel
• Inspection and admin time
• Contingency for small repairs

Use your roofing contracts to clearly define what's included and price plans as flat-fee tiers: basic, standard, and premium.

Selling the Value: How to Position the Plan

Don’t just sell a service—sell peace of mind. Here’s what we recommend:

• Use before-and-after photos from past clients.
• Explain the true cost of deferred maintenance.
• Share real examples of prevented disasters.
• Offer an estimate for roof repair and compare it to long-term savings from maintenance.

Training Your Sales and Tech Teams to Pitch the Plan

Your techs and sales team are key to pushing your roof maintenance program forward. The better they understand the value, the better they’ll sell it. Train them to:

• Spot maintenance opportunities
• Educate clients on plan benefits
• Use simple scripts and handouts
• Add referrals to your roofing referral program

When to Bundle Maintenance Into Larger Contracts

If you’re doing a roof replacement contract or big install, include a 1-year maintenance plan upfront. You can also:

• Bundle multi-year deals for a discount
• Offer “free” maintenance in premium bids
• Build it into long-term service agreements

Upgrade Your Maintenance Plans

Growing a commercial roofing business takes more than great work. It takes smart systems. A profitable roof maintenance plan builds trust, generates recurring income, and creates happier clients. Too many contractors miss out on maintenance revenue—and feel stuck chasing new jobs just to stay afloat- it’s time to change that!

At RoofCON, we know the challenges of the roofing industry better than anyone—and we’re here to help. From strategy sessions to the latest insights at our roofing convention, we offer the tools and resources to take your business further. Reach out to RoofCON and let’s talk about your next level.

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