WELCOME!
This is Your Complete
RoofCON Guide for
General Schedule &
EXPO Floor Plan!
This is Your Complete
RoofCON Guide, General Schedule & EXPO Floor Plan!
Everything you need to know to make the most of
RoofCON 2026, events, sessions, VIP perks, and
where to find them all!
Everything you need to know to make the most of
RoofCON 2026, events, sessions, VIP perks, and
where to find them all!
WELCOME!
This is Your Complete
RoofCON Guide for
General Schedule &
EXPO Floor Plan!
This is Your Complete
RoofCON Guide, General Schedule & EXPO Floor Plan!
Everything you need to know to make the most of RoofCON 2026, events, sessions, VIP perks, and where to find them all!
Three days of learning, networking, and action-packed events!
From early registration to VIP parties, here’s everything happening
during RoofCON. Plan your day and make the most of your time!
GENERAL SCHEDULE
Jan. 5th | Welcome & Registration Day
7:00 AM- 5:00 PM | Exhibitor Registration and Load In
5:00 PM-8:00 PM | Early Registration for Attendees
6:00 - 8:00 PM
Welcome Party
Presented by Red Dirt Legal
OKC Convention Center Lobby
100 Mick Cornett Dr., Oklahoma City, OK 73109
(All Attendees and Exhibitors Invited)
Jan. 6th | Expo & General Session
8:00 AM | Doors open for registration
9:00 AM | Day Two kickoff event in the lobby
10:00 AM - 4:00 PM | Expo Hours
10:30 AM | Breakout #1 (See Breakout Schedule Below)
11:30 AM | Breakout #2 (See Breakout Schedule Below)
12:30 PM | VIP Lunch Sponsored by Sales Transformation Group
1:00 PM | Doors Open to General Session
1:30 PM
Main Stage Kickoff
Emcee
Main Stage
1:40 PM
"From Viral To Value: Turning Online Attention into Sales"
Tim Brown (Hook Agency)
Main Stage
2:30 PM
"The Sales Champion Advantage"
Chuck Thokey (Top Rep)
Main Stage
3:00 PM
"Winning With AI in 2026"
Jeremy Goldstein (Avoca)
Main Stage
3:40 PM
"From $0 to $25M in 18 Months:
The Retail Growth Playbook"
[How I Scaled and Sold Two Roofing Companies to PE, Driving $100M+ in All-Retail Revenue]
Lance Bachmann (LB Capital)
Main Stage
4:30 PM
"You Are Your Surroundings"
John Senac (Master Your Craft/NTS)
Main Stage
5:15 PM
Willie Robertson Keynote
Willie Robertson
Main Stage
6:15 PM | General Session ends
6:15 PM | VIP Q&A with Willie Robertson begins (VIP Ticket Holders Only)
7:00 PM | VIP Q&A with Willie Roberson ends
Jan. 7th | Last Day of Learning & VIP Party
9:00 AM - 4:00 PM | Expo Hours
10:30 AM | Breakout #1 (See Breakout Schedule Below)
11:30 AM | Breakout #2 (See Breakout Schedule Below)
12:30 PM | VIP Lunch Sponsored by Zuper
2:00 PM | Breakout #3 (See Breakout Schedule Below)
3:00 PM | Breakout #4 (See Breakout Schedule Below)
4:00 - 6:00 PM | General Session:
4:00 PM
Main Stage Kickoff
Emcee
Main Stage
4:15 PM
Steve Weatherford Keynote
Steve Weatherford
Main Stage
5:00 PM
"The Power of Your Story"
Clayton King
Main Stage
6:15 PM | General Session ends
7:00 PM - Midnight
VIP Party
Presented by Broccoli AI
Toby Keith's I Love This Bar
310 Johnny Bench Dr, Oklahoma City, OK 73104
(Must Have a VIP Wristband to Attend)
Check Out Our Full Breakout Schedule:
Day 2:
Jan 6th, 2026
10:30 AM
“How AI & AI Avatars Are Transforming the Roofing Industry”
Room 1 (GoNano Room)
Aoife Roche (Attention Grabbers Marketing)
“Weathering Change: The Future of Roof Replacements After Storms”
Room 2 (Hailtrace Room)
Derik Kline (Hailtrace)
"The Evidence Package"
Room 3 (Master Your Craft Room)
John Senac & Chris Zimmerman
“Sales Manager: Hire, Fire, or Fix!”
Room 4 (Van Boxel Supply Room)
Elizabeth Holguin (Business411)
"Winning in a Changing Market: What Today's Roofing Contractors Need to Stand Out"
Room 5 (Tamko Room)
Jon Abernathy (Tamko)
"JUST RUN IT!"
Room 6 (Finturf Room)
Ed Torosyan (Finturf)
"Get THE 2026 Roofing Marketing Playbook and Build a Predictable Flow of Ideal Customers"
Room 7 (JobNimbus Room)
Joseph Hughes (Contractor Dynamics)
PANEL: “The Florida Blueprint: How Copycat Legislation is Shaping Roof Claims Nationwide”
Room 8 (ZCI Room)
Drew Houghton, Chip Merlin, Larry Bache (Merlin Law Group)
Day 2:
Jan 6th, 2026
11:30 AM
“The Exit Multiplier: How Roof Rejuvenation Adds Value Before You Sell”
Room 1 (GoNano Room)
Jonathan Duquette (GoNano)
“How to Sell 100 More Jobs This Year With AI”
Room 2 (Hailtrace Room)
AJ Briley (Proline)
"The 10 Levels of Content Mastery"
Room 3 (Master Your Craft Room)
Dmitry Lipinskiy (BEM Direct)
“Building Trust & Added Revenue on Every Sales & Service Call”
Room 4 (Van Boxel Supply Room)
Brigham Dickinson (Power Selling Pros)
“How To Get Your Work Paid By Insurance: The Right Tools For the Job!”
Room 5 (Tamko Room)
Ethan Gross, JD (Globe Midwest Adjusters International)
“Control the Chaos: Turn Every Distraction Into a Business Advantage”
Room 6 (Finturf Room)
Luke Wilson (signpost)
“How to Future-Proof Your Business”
Room 7 (JobNimbus Room)
Bryan Oram (JobNimbus)
"M.A.S.T. Method - How I Built a 300+ Hiring Waitlist Of The Top 3% Salespeople & Installers"
Room 8 (ZCI Room)
Brandon Vaughn (HireBus)
Day 3:
Jan 7th, 2026
10:30 AM
"Retaining & Recruiting Top Talent!"
[The Biggest Gap Roofers Have To Overcome To Scale!]
Room 1 (GoNano Room)
JC Hite (Hite Digital/Appreciation in the Work Place)
"A Glimpse at Their Playbook"
Room 2 (Hailtrace Room)
Ben Baker (Red Dirt Legal)
"Welcome to the A-Player Recruiting System"
Room 3 (Master Your Craft Room)
Ryan Groth (Sales Transformation Group)
"The Commercial Roofer Breakthrough - How Repair & Maintenance Work Becomes Million-Dollar Projects (The Systematic Method That Turns Small Jobs Into Massive Revenue)"
Room 4 (Van Boxel Supply Room)
Cody Kline (Commercial Roofer)
“5 CRMs in 6 Years - How One Roofer Escaped CRM Hell and Built a System That Actually Works”
Room 5 (Tamko Room)
JT Ulyatt & Kent Panovec (Zuper)
"Capture More Leads, Book More Jobs with AI."
Room 6 (Finturf Room)
Nick D'Urbano (Distance)
Built Not Broken: How to Build The Life and Business You Deserve"
Room 7 (JobNimbus Room)
Taylor Kaelin (Detach Reset)
“From Roofer to Empire Builder: Who Wins, Who Sells, and Who Gets Left Behind”
Room 8 (ZCI Room)
Brian T. Franco (Meritage Partners)
Day 3:
Jan 7th, 2026
11:30 AM
"The Roof Presentation Blueprint" A Step-by-Step Framework for Walking Homeowners Through Estimates Without Confusion, Pressure, or Pushback.”
Room 1 (GoNano Room)
Ken Younce (Be REAL Sales Training)
“Breaking the Cycle - How to Reduce Employee Turnover”
Room 2 (Hailtrace Room)
Chris Buttenham (Reins)
“From Tools to Intelligence: The Next Era of AI in the Trades”
Room 3 (Master Your Craft Room)
AJ Jain (Broccoli)
“Building a Modern Roofing Process for Modern Customers”
Room 4 (Van Boxel Supply Room)
Chris Diroll (SMA Support)
"Winning in a Changing Market: What Today's Roofing Contractors Need to Stand Out"
Room 5 (Tamko Room)
Jon Abenathy (Tamko)
“Leading When It’s Heavy: Mental Strength & Resilience for Business Leaders”
Room 6 (Finturf Room)
Aleshia Stipanovich, Raymond Little, Sam Taggart & Randy Hurtado (Sales Rabbit)
“How Bad Leads Create Burnout, Bleed Your Time, and Break Your Team: 7 Ways to Stop the Spiral and Accelerate Your Growth”
Room 7 (JobNimbus Room)
Flip and Dani Lynn Robison (Oodles Marketing)
“Stoicism in Insurance Restoration”
Room 8 (ZCI Room)
Daniel Zavodney (ZCI Consulting)
Day 3:
Jan 7th, 2026
2:00 PM
“Your Sales Focus is Ruining Your Business: Why You Need to Plan from Lead to Payment & Beyond”
Room 1 (GoNano Room)
Pete McKendrick (Roofr)
"Pressure is a Privilege: Leading From The Front"
Room 2 (Hailtrace Room)
Kyle Robinson (Sales Transformation Group)
“The Velocity of Attention: Marketing Strategy in 2026”
Room 3 (Master Your Craft Room)
Mike Goldenstein (Roofle)
“Integrating Product Sourcing with Operations to Increase Profit Per Job”
Room 4 (Van Boxel Supply Room)
Kyle VanBoxel (Van Boxel Supply)
PANEL: “How AI is Changing the Future of Roofing”
Room 5 (Tamko Room)
Kyle Sattler, Aaron Cooper, AJ Briley, Paul Olsen, Jackie Ware (So Good)
PANEL: “Appraisal Is the Answer”
Room 6 (Finturf Room)
Noah Newman, Jake Beshea, and Lisveth Abreu (Appraisal on Demand)
"Intro to AI Solutions"
Room 7 (JobNimbus Room)
Tony Steward (High Five Media)
“Total Market Domination”
Room 8 (ZCI Room)
Jim Leslie (Home Service Freedom)
Day 3:
Jan 7th, 2026
3:00 PM
"Recruiting Systems Beat Hustle: The Blueprint to Predictably Scale Your Sales Team"
Room 1 (GoNano Room)
Peter Swenson (HIRE)
TBA
Room 2 (Hailtrace Room)
TBA
“6 Steps to Forging a Unicorn Culture
From Revolving Door to Rare Talent You’d Go to Battle With”
Room 3 (Master Your Craft Room)
Julie Svedberg (Infinity Team Solutions)
“The AI-Driven Exit”
Room 4 (Van Boxel Supply Room)
Aaron Cooper (SameDay)
“Cultivating a Thriving Company Culture”
Room 5 (Tamko Room)
Brandon Marshall (CertainPath)
“Reverse-Engineer the Business & Life You Actually Want”
Room 6 (Finturf Room)
Angela and JC Chanowsky (Unique Genius)
“How Homeowners Find Roofers: The Evolution from Phone Book to Google to AI”
Room 7 (JobNimbus Room)
Ian Cunningham (Contractor Independence)
“Evolutionary Entrepreneur: Don't Be Afraid Of Change”
Room 8 (ZCI Room)
Jake Brydon (Proswag)
Breakout Sessions En Español
Room 204 (Upstairs)
Jan 6th, 2026
9 AM
"Taller de Fundamentos"
Spanish Breakout Room (Room 204)
Heydi Obando
10 AM
"Liderazgo Empresarial"
Spanish Breakout Room (Room 204)
Itzel Romo
11 AM
"Marketing Digital (Sitio Web + Publicidad)"
Spanish Breakout Room (Room 204)
Marcela Castro
Jan 7th, 2026
9 AM
"Ventas"
Spanish Breakout Room (Room 204)
Ricardo "El Lobo" Jacome
10 AM
"CRM y Gestión de Clientes"
Spanish Breakout Room (Room 204)
Karen Hite
11 AM
"Reclamos y Seguros"
Spanish Breakout Room (Room 204)
Lee Olivares
From the expo booths to breakout rooms, & VIP areas!
You can locate every activity through our EXPO Floor Plan Map.
Check the link here!
Get Ready for RoofCON 2026!
Plan your schedule, bring your whole team, explore the floor, and make the most of every moment.
RoofCON 2026 | Jan 5 - 7, 2026
Oklahoma City Convention Center
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