PRESENTS
April 20-21, 2026
Greenville Convention Center
Greenville, SC
PRESENTS
April 20-21, 2026
Greenville Convention Center, Greenville, SC
Meet the keynote speakers!
JOHN C.
MAXWELL
Widely Regarded as the Top Leadership Author in the World.
He is a #1 New York Times bestselling author who has written more than 100 books, including global leadership classics like The 21 Irrefutable Laws of Leadership, Developing the Leader Within You 2.0, and The 5 Levels of Leadership, which have collectively sold millions of copies worldwide.
Maxwell has spent decades teaching leadership principles to Fortune 500 companies, entrepreneurs, government leaders, and organizations across more than 100 countries. Through his speaking, writing, and leadership development organizations, he has helped shape the way millions of leaders think about influence, team development, and personal growth.
HUNTER
BALLEW
Founder of RoofCON, Roofing.com, Cornerstone Construction. Author of #1 WSJ Best-Seller "Make It Count"
Hunter Ballew is an entrepreneur, speaker, and business leader known for building and scaling companies across the home services and technology industries. He is the founder of Cornerstone Construction and the creator of platforms such as Roofing.com and RepCard, while also playing a key role in building RoofCON into one of the fastest-growing events in the roofing industry. Hunter has shared the stage with well-known leaders and public figures including Ed Mylett, Tim Tebow, and Mike Tyson. Through his businesses, coaching, and speaking, he has helped thousands of entrepreneurs improve their leadership, sales systems, and business growth strategies.
BRIAN
GOTTLIEB
Founder of Tundraland Home Improvement. Author of "Beyond The Hammer". Over $1B in Lifetime Sales.
Brian Gottlieb is a business leader, entrepreneur, and author known for building and scaling high-performance organizations in the home improvement industry. He founded Tundraland Home Improvements in 2009 with just $3,000 and grew it into a multi-state company with hundreds of employees and nearly $1 billion in lifetime sales before successfully exiting the business. Brian has also founded and sold multiple home improvement companies and is the author of Beyond the Hammer, a leadership and culture book focused on building high-performing teams. A Harvard Business School executive education alumnus, he is also the creator of Baths for the Brave, a national initiative that provides free, safer shower systems for veterans with mobility challenges.
JAKE
BRYDON
Founder of Rooflink, Heritage Roofing & Construction, and ProSwag Outfitters.
Jake Brydon began his career in door-to-door sales in the early 2000s, where he developed a relentless work ethic and learned to thrive through rejection. In 2013, he founded Heritage Construction, and the company’s rapid growth during a time when industry technology was limited led him to create Roof.link to help streamline operations. The success of these ventures allowed Jake to expand into additional businesses including ranching operations such as Agua Nada Ranch and The Bird Camp, as well as launching the apparel brand ProSwag. Known for his ability to build strong teams and clearly communicate vision, Jake has built multiple successful ventures across several industries.
KEN
YOUNCE
Founder of Be REAL Sales Training
Ken Younce is a sales strategist, leadership coach, and industry trainer with hands-on experience across multiple industries. He has trained hundreds of sales professionals across the country, helping teams transition from transactional selling to authentic, relationship-driven conversations that build trust with customers. Through his coaching and training, Ken focuses on developing stronger communication skills, improving sales leadership, and creating sales processes that lead to long-term growth for both individuals and organizations.
JIM
BUSH
Founder of Weather Shield Roofing Systems. Owner and Managing Partner of Skydeck USA.
James Bush is a lifelong entrepreneur and construction industry leader with more than 40 years of business experience. He founded Weather Shield Roofing Systems at age 19 and has grown it into one of the top commercial roofing companies in the United States, generating over $65 million in annual revenue with locations in Michigan, Tennessee, and Florida. James also serves as Owner and Managing Partner of Skydeck USA, with both companies earning recognition on Inc. 5000. Known for his practical leadership wisdom, James is passionate about building people-first organizations and helping leaders operate with faith, purpose, and excellence.
JOSEPH
HUGHES
Founder of Contractor Dynamics
Joseph Hughes is the founder of Contractor Dynamics and a nationally recognized marketing coach for roofing and home service companies. With years of experience helping contractors improve their branding, lead generation, and marketing strategy, Joseph has trained thousands of roofing professionals across the country on how to build marketing systems that create consistent growth. Through Contractor Dynamics, he works with roofing companies to strengthen their marketing teams, develop stronger brands, and implement strategies that generate better leads and long-term customer relationships.
DIEGO
DANTE
President of RoofCON
Diego Dante is a business leader and marketing expert serving as the President of RoofCON. He joined RoofCON in its earliest days as the company’s Chief Marketing Officer and played a major role in building the brand into one of the fastest-growing leadership conferences in the roofing industry. With a background in boots-on-the-ground local marketing and experience operating a roofing company, Diego developed practical systems for brand growth. Today, he focuses full time on growing RoofCON and creating events and training experiences designed to help roofing entrepreneurs become stronger leaders and build more scalable businesses.
Most Business Owners Don’t Have a People Problem, They Have a Leadership System Problem!
If you don’t fix leadership now, 2026 will cost you in turnover, missed goals, and daily stress.
Your team needs you for everything. Work slows down the moment you step away because standards and decisions live in your head, not in a simple system your team follows.
Accountability feels like conflict. You keep repeating yourself, but follow-through stays inconsistent because expectations and coaching rhythms are not clear or consistent.
Good people get frustrated and leave. Top performers do not quit the work — they quit unclear leadership, mixed signals, and constant fire drills.
LX addresses this with a repeatable leadership playbook you can use immediately, allowing your team to execute without you having to push every step.
Most Business Owners Don’t Have a People Problem, They Have a Leadership System Problem!
If you don’t fix leadership now, 2026 will cost you in turnover, missed goals, and daily stress.
Your team needs you for everything. Work slows down the moment you step away because standards and decisions live in your head, not in a simple system your team follows.
Accountability feels like conflict. You keep repeating yourself, but follow-through stays inconsistent because expectations and coaching rhythms are not clear or consistent.
Good people get frustrated and leave. Top performers do not quit the work — they quit unclear leadership, mixed signals, and constant fire drills.
LX addresses this with a repeatable leadership playbook you can use immediately, allowing your team to execute without you having to push every step.
The John Maxwell Leadership Solution: A Simple Playbook Your Team Will Feel Immediately!
Two days at LX gives you a repeatable way to lead with clarity, coach with confidence, and drive follow-through before 2026 gets busy again.
Lead with clear standards, not constant reminders.
Turn accountability into a system, not a fight.
Build leaders under you, so you stop being the bottleneck.
This is not more motivation, it’s a proven leadership process you can apply the next Monday with your team.
The John Maxwell Leadership Solution: A Simple Playbook Your Team Will Feel Immediately!
Two days at LX gives you a repeatable way to lead with clarity, coach with confidence, and drive follow-through before 2026 gets busy again.
Lead with clear standards, not constant reminders.
Turn accountability into a system, not a fight.
Build leaders under you, so you stop being the bottleneck.
This is not more motivation, it’s a proven leadership process you can apply the next Monday with your team.
SECURE YOUR SEAT
Here's What You Get:
Full Conference Access
Lunch on Both Days
Welcome Party Access
LX Workbook
EARLY BIRD PRICING AVAILABLE
Attendee FAQ
Get the Answers and Lock In Your Spot!
Who is LX for?
LX is for business owners and leaders who manage people and want stronger execution, clearer standards, and better follow-through.
When and where is the event?
April 20–21, 2026, at the Greenville Convention Center in Greenville, South Carolina.
Who is the main speaker?
John C. Maxwell is the main speaker for LX.
Who are the keynote speakers?
Hunter Ballew, Brian Gottlieb, Jake Brydon, and Joseph Hughes are featured keynotes.
Is this included with a RoofCON VIP ticket?
Yes. Business owners who purchased a VIP Ticket to RoofCON 2026 receive an LX ticket for April at no additional cost. (You still need to register to hold your seat.)
Do I need to register even if my LX ticket is included?
Yes. Registering confirms your seat and ensures you receive event updates and instructions.
What if I’m not a VIP RoofCON 2026 ticket holder?
You can still attend LX by purchasing an attendee ticket through the Attend LX entry point.
What should I expect at LX?
Two days of leadership-focused sessions designed to help you lead your team better, communicate clearly, and apply a simple leadership process immediately after the event.
THIS IS YOUR CHANCE!
Secure Your Spot for LX — April 20–21, 2026
You already know what LX is and what it can do. The only question is whether you lock it in now, before seats and sponsor inventory are gone.
April 20-21, 2026
Greenville Convention Center
1 Exposition Dr.
Greenville, SC 29607
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