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PRESENTS

A LIVE EVENT for BUSINESS OWNERS AND EXECUTIVES

April 20-21, 2026

Greenville Convention Center

Greenville, SC

PRESENTS

April 20-21, 2026

Greenville Convention Center, Greenville, SC

Become a Sponsor!

WHY LX?

Leadership is the Lid on Every Organization.

At some point, every business hits a ceiling. Revenue stalls, teams stop growing, and progress slows down. More often than not, the real limitation isn’t the market, the product, or the opportunity — it’s leadership.

THE TOPICS WE'LL COVER:

LEADERSHIP

DEVELOPMENT

Strong businesses are built on strong leadership. In this session, you’ll learn how developing your leadership skills improves decision-making, strengthens your culture, and enables your organization to grow beyond the limits of your current leadership capacity.

GOAL

SETTING

Companies that grow consistently operate with clear targets. You’ll learn how to set meaningful goals that align your team, focus your energy on the right priorities, and create a clear roadmap for business growth.

KPI

TRACKING

You can’t grow what you don’t measure. This session will show you how tracking the right key performance indicators helps you identify problems early, make better decisions, and build a business that grows through data instead of guesswork.

RECRUITING

A GREAT TEAM

Your company can only grow as fast as the people inside it. Learn how to recruit, hire, and develop high-quality team members who elevate performance and allow your organization to scale beyond what you can do alone.

SALES

MANAGEMENT

Revenue growth requires more than talented salespeople. You’ll learn how implementing strong sales leadership, systems, and accountability can transform your sales team into a predictable engine for business growth.

MARKETING

SYSTEMS

Consistent growth comes from consistent lead generation. In this session, you’ll learn how building scalable marketing systems helps your company attract the right customers, generate predictable opportunities, and fuel long-term expansion.

Meet the keynote speakers!

JOHN C.

MAXWELL

Widely Regarded as the Top Leadership Author in the World.

He is a #1 New York Times bestselling author who has written more than 100 books, including global leadership classics like The 21 Irrefutable Laws of Leadership, Developing the Leader Within You 2.0, and The 5 Levels of Leadership, which have collectively sold millions of copies worldwide.

Maxwell has spent decades teaching leadership principles to Fortune 500 companies, entrepreneurs, government leaders, and organizations across more than 100 countries. Through his speaking, writing, and leadership development organizations, he has helped shape the way millions of leaders think about influence, team development, and personal growth.

HUNTER

BALLEW

Founder of RoofCON, Roofing.com, Cornerstone Construction. Author of #1 WSJ Best-Seller "Make It Count"

Hunter Ballew is an entrepreneur, speaker, and business leader known for building and scaling companies across the home services and technology industries. He is the founder of Cornerstone Construction and the creator of platforms such as Roofing.com and RepCard, while also playing a key role in building RoofCON into one of the fastest-growing events in the roofing industry. Hunter has shared the stage with well-known leaders and public figures including Ed Mylett, Tim Tebow, and Mike Tyson. Through his businesses, coaching, and speaking, he has helped thousands of entrepreneurs improve their leadership, sales systems, and business growth strategies.

BRIAN

GOTTLIEB

Founder of Tundraland Home Improvement. Author of "Beyond The Hammer". Over $1B in Lifetime Sales.

Brian Gottlieb is a business leader, entrepreneur, and author known for building and scaling high-performance organizations in the home improvement industry. He founded Tundraland Home Improvements in 2009 with just $3,000 and grew it into a multi-state company with hundreds of employees and nearly $1 billion in lifetime sales before successfully exiting the business. Brian has also founded and sold multiple home improvement companies and is the author of Beyond the Hammer, a leadership and culture book focused on building high-performing teams. A Harvard Business School executive education alumnus, he is also the creator of Baths for the Brave, a national initiative that provides free, safer shower systems for veterans with mobility challenges.

JAKE

BRYDON

Founder of Rooflink, Heritage Roofing & Construction, and ProSwag Outfitters.

Jake Brydon began his career in door-to-door sales in the early 2000s, where he developed a relentless work ethic and learned to thrive through rejection. In 2013, he founded Heritage Construction, and the company’s rapid growth during a time when industry technology was limited led him to create Roof.link to help streamline operations. The success of these ventures allowed Jake to expand into additional businesses including ranching operations such as Agua Nada Ranch and The Bird Camp, as well as launching the apparel brand ProSwag. Known for his ability to build strong teams and clearly communicate vision, Jake has built multiple successful ventures across several industries.

KEN

YOUNCE

Founder of Be REAL Sales Training

Ken Younce is a sales strategist, leadership coach, and industry trainer with hands-on experience across multiple industries. He has trained hundreds of sales professionals across the country, helping teams transition from transactional selling to authentic, relationship-driven conversations that build trust with customers. Through his coaching and training, Ken focuses on developing stronger communication skills, improving sales leadership, and creating sales processes that lead to long-term growth for both individuals and organizations.

JIM

BUSH

Founder of Weather Shield Roofing Systems. Owner and Managing Partner of Skydeck USA.

James Bush is a lifelong entrepreneur and construction industry leader with more than 40 years of business experience. He founded Weather Shield Roofing Systems at age 19 and has grown it into one of the top commercial roofing companies in the United States, generating over $65 million in annual revenue with locations in Michigan, Tennessee, and Florida. James also serves as Owner and Managing Partner of Skydeck USA, with both companies earning recognition on Inc. 5000. Known for his practical leadership wisdom, James is passionate about building people-first organizations and helping leaders operate with faith, purpose, and excellence.

JOSEPH

HUGHES

Founder of Contractor Dynamics

Joseph Hughes is the founder of Contractor Dynamics and a nationally recognized marketing coach for roofing and home service companies. With years of experience helping contractors improve their branding, lead generation, and marketing strategy, Joseph has trained thousands of roofing professionals across the country on how to build marketing systems that create consistent growth. Through Contractor Dynamics, he works with roofing companies to strengthen their marketing teams, develop stronger brands, and implement strategies that generate better leads and long-term customer relationships.

DIEGO

DANTE

President of RoofCON

Diego Dante is a business leader and marketing expert serving as the President of RoofCON. He joined RoofCON in its earliest days as the company’s Chief Marketing Officer and played a major role in building the brand into one of the fastest-growing leadership conferences in the roofing industry. With a background in boots-on-the-ground local marketing and experience operating a roofing company, Diego developed practical systems for brand growth. Today, he focuses full time on growing RoofCON and creating events and training experiences designed to help roofing entrepreneurs become stronger leaders and build more scalable businesses.

THE AGENDA:

Monday, April 20

8:00 AM - Doors Open / Registration Begins

9:00-10:30 AM - Kickoff / Training

10:30-11:00 AM - Exhibitor Networking

11:00 AM-12:30 PM - Training

12:30-1:30 PM - Lunch / Networking

1:30-3:30 PM - Training

3:30-4:00 PM - Exhibitor Networking

4:00-5:30 PM - Training

5:30 PM - Event ends at Convention Center

7:00 PM - After Party at Group Therapy

All attendees and exhibitors are welcome at After Party!

Group Therapy: 8 Sycamore Dr, Greenville, SC 29607

Tuesday, April 21

8:00 AM - Doors Open

9:00-10:30 AM - Kickoff / Training

10:30-11:00 AM - Exhibitor Networking

11:00 AM-12:30 PM - Training

12:30-1:30 PM - Lunch / Networking

1:30-3:30 PM - Training

3:30-4:00 PM - Exhibitor Networking

4:00-6:00 PM - Training

5:30 PM - Event ends at Convention Center

The John Maxwell Leadership Solution: A Simple Playbook Your Team Will Feel Immediately!

Two days at LX gives you a repeatable way to lead with clarity, coach with confidence, and drive follow-through before 2026 gets busy again.

Lead with clear standards, not constant reminders.
Turn accountability into a system, not a fight.
Build leaders under you, so you stop being the bottleneck.

This is not more motivation, it’s a proven leadership process you can apply the next Monday with your team.

Secure My Sponsor Spot!

HERE'S WHAT YOUR TICKET GETS YOU:

Two full days of powerful leadership training alongside ambitious entrepreneurs and business leaders.

Live Keynote from John C. Maxwell:

Learn directly from one of the most influential authors in the world.

Exclusive Live Q&A with John C. Maxwell:

A rare opportunity to ask questions and gain insights directly from Maxwell himself.

Full Conference Access (2 Days of Training):

Attend every keynote and leadership workshop.

Lunch Included Both Days:

Connect and build relationships with other growth-minded leaders.

After Party Access:

Celebrate, network, and connect with speakers and other attendees.

LX Leadership Workbook:

A practical workbook packed with frameworks and exercises you can implement immediately in your business and leadership.

FREQUENTLY ASKED QUESTIONS:

Who is LX for?

LX is for business owners and leaders who manage people and want stronger execution, clearer standards, and better follow-through.

When and where is the event?

April 20–21, 2026, at the Greenville Convention Center in Greenville, South Carolina.

Who is the main speaker?

John C. Maxwell is the main speaker for LX.

Who are the keynote speakers?

Hunter Ballew, Brian Gottlieb, Jake Brydon, and Joseph Hughes are featured keynotes.

Is this included with a RoofCON VIP ticket?

Yes. Business owners who purchased a VIP Ticket to RoofCON 2026 receive an LX ticket for April at no additional cost. (You still need to register to hold your seat.)

Do I need to register even if my LX ticket is included?

Yes. Registering confirms your seat and ensures you receive event updates and instructions.

What if I’m not a VIP RoofCON 2026 ticket holder?

You can still attend LX by purchasing an attendee ticket through the Attend LX entry point.

What should I expect at LX?

Two days of leadership-focused sessions designed to help you lead your team better, communicate clearly, and apply a simple leadership process immediately after the event.